News
Workshop on SEO Fundamentals- Digital Marketing
Title | Workshop on SEO Fundamentals- Digital Marketing |
Department | Department of Commerce |
Date | 10/4/2026 |
Time | 9.00 AM Onwards |
Number of Student Participants | 55 |
Report | The Department of Commerce organised a workshop on “SEO Fundamentals – Digital Marketing” on 10th April 2026 at 9:00 AM for the students of VI Semester B. Com and BBA. The session was conducted by Dr. Priyameet Kaur Keer, Professor, Department of Management Studies, New Horizon College of Engineering, who shared her expertise and practical insights into the field of Digital Marketing. The workshop began with an introduction to Digital Marketing and its growing importance in today’s digital era. The resource person explained how businesses leverage online platforms to reach target audiences and build brand awareness. The session then focused on Search Engine Optimisation (SEO), explaining it as a process of improving a website’s visibility on search engines through organic methods. Key concepts such as keyword research, on-page SEO, and off-page SEO were discussed in detail. Students were introduced to techniques like optimising website content, creating SEO-friendly URLs, and building quality backlinks. The workshop on “SEO Fundamentals – Digital Marketing” was highly informative and beneficial for the students. It provided a clear understanding of the importance of SEO in enhancing online visibility and building a strong digital presence. The session successfully bridged the gap between theoretical knowledge and practical application through real-world insights shared by the Resource Person. |