Topic :

Workshop on: Effective Sales  and Marketing Strategies for Start-ups

Department

Department of Computer Applications in association with Institution’s Innovation Council

Date of Event and Venue:

16.02.2026 , Seminar Hall, 12.30 PM

Objective:

The Department of Computer Applications in association with Institution’s Innovation Council organized a Workshop on: Effective Sales  and Marketing Strategies for Start-ups on 16/2/2026. The primary objective of the workshop was to equip start-up founders, entrepreneurs, and aspiring business owners with practical knowledge and actionable strategies to build strong sales and marketing foundations. The workshop helped participants understand target market identification, customer behavior, value proposition development, branding, and competitive positioning.

The session focused on designing cost-effective marketing campaigns using both traditional and digital platforms, including social media, content marketing, and email marketing. Participants also learned how to develop effective sales funnels, lead generation techniques, customer relationship management practices, and conversion strategies to increase revenue.

The workshop further emphasized the importance of data-driven decision-making, performance measurement, and adapting strategies based on market feedback. By the end of the session, participants gained confidence in creating structured sales plans, improving customer engagement, and scaling their start-ups sustainably in competitive markets. kindly check if this content is ok to send to website