Title

Workshop on Effective Sales and Marketing Strategies for Start-ups

Department

Department of Computer Science

Date

16-02-2026

Time

12:30 PM Onwards

Report

The primary objective of this workshop is to equip aspiring entrepreneurs and start-up founders with practical knowledge of effective sales and marketing strategies essential for business growth. It seeks to enable participants to understand target market identification, customer segmentation, and value proposition development.

The workshop will focus on building a strong brand identity, leveraging digital marketing techniques, utilising social media promotion, and adopting cost-effective marketing tools suitable for start-ups operating with limited budgets. It also aims to enhance participants’ capabilities in lead generation, customer relationship management, and persuasive sales communication.

Through real-world case studies and interactive sessions, attendees will learn how to design strategic marketing plans, analyse competitors and measure campaign performance using key performance indicators. Ultimately, the workshop intends to build confidence, strengthen strategic thinking and empower start-ups to increase revenue, expand market reach and achieve sustainable growth within a competitive business environment.