BBA | Value Added Program

Title

Value Added Program – Digital Marketing and Social Media

Department

 Department of Management – BBA

Date

 24/01/2026 to 31/01/26

Time

From: 08:00 am

To: 3:30 pm

Report

The Department of Management (BBA) at New Horizon College, Kasturinagar, successfully conducted a Value Added Program on Digital Marketing and Social Media from 24 January 2026 to 31 January 2026. 

·        The initiative provided hands-on exposure to key areas such as social media marketing, search engine optimization (SEO), content strategy, email marketing, online advertising, and digital analytics.

·        Students were introduced to the core concepts of digital marketing and its significance in contemporary business and entrepreneurial ecosystems.

·        Practical sessions enabled participants to plan, execute, and evaluate digital marketing campaigns effectively.

·        Emphasis was placed on developing analytical skills through the use of digital marketing tools, performance metrics, and measurement techniques.

·        The program helped students understand real-world applications of digital marketing strategies across various business scenarios.

·        Career opportunities in digital marketing, freelancing, and entrepreneurship were discussed to prepare students for future professional pathways.

·        The Value Added Program successfully bridged the gap between academic learning and industry expectations, enhancing students’ employability.

·        Overall, the program was an enriching experience that strengthened students’ digital competencies and readiness for the evolving digital marketplac