BCOM | Value Added Program

Title

Value Added Program – Digital Marketing and Social Media

Department

 Department of Commerce

Date

 24/01/2026 to 31/01/26

Time

From: 08:00 am

To: 3:30 pm

Report

The program provides hands-on exposure to key digital marketing components such as social media marketing, search engines, content strategy, and analytics, thereby enhancing students’ employability and entrepreneurial skills.

Objectives of the Program:

1.     To familiarize students with the core concepts of digital marketing and its role in modern business strategies.

2.     To develop practical skills in areas such as SEO, social media marketing, email marketing, and online advertising.

3.     To enable students to plan, execute, and evaluate digital marketing campaigns effectively.

4.     To enhance analytical skills by introducing digital marketing tools, metrics, and performance measurement techniques.

5.     To prepare students for career opportunities, freelancing, and entrepreneurship in the digital marketing domain.